Where Wild Ideas Play

For more than fifteen years, I’ve worked across brand, design, and engineering—helping teams find a clear direction and build what comes next. Today, I lead products, develop new ideas, and own and operate businesses. My work connects design, technology, and the people they serve.

Based in Lexington, Kentucky. Rooted in Appalachia.

What I’m working on

I own and operate Superfecta as an independent practice spanning design and engineering. It is a home for new ideas, tools, and research.

I’m an advisor and part of the founding team at Coralis Bio, helping shape product strategy, design, and AI development.

Howell Group brings together the businesses my wife and I own, operate, and help build, including Main Street Magic, Bluegrass Pediatrics, and other ventures.

Following the curiosity

Photography, collections, and experiments give me room to look, gather references, and try things. I also write about design, technology, culture, and building things.