The review step is part of the product
When AI proposes something a person must stand behind, checking and correcting it deserve as much design attention as generating it.
Thoughts
Notes on product, design, engineering, AI, and brand.
Design feedback needs an address
A useful design note carries the element, the context, and the reason for the change all the way through implementation and verification.
AI memory needs a way to change its mind
Persistent context becomes useful when a system can distinguish a current decision from an old fact, a tentative idea, or a superseded plan.
Choose the model after you define the job
A model comparison becomes useful when it tests the task, the failure you cannot accept, and the conditions in which the system will run.
Authenticity is built into the experience
A brand earns trust when its promises survive contact with the product, the policies, and the people behind it.
How brands can contribute to cultural movements
Choose a cause connected to the work, contribute something useful, and make a commitment that lasts beyond the campaign.